Province-specific market share data for quartz surfaces and general trends and anecdotal evidence clearly indicate its widespread adoption.
1. Ontario (The Economic Powerhouse)
As Canada’s most populous province and a hub for real estate and construction, Ontario likely represents the largest market share for quartz surfaces. Metropolitan areas like Toronto, Ottawa, and the Greater Golden Horseshoe are seeing robust demand in both new residential builds and extensive renovation projects.
Statistics Highlight: Industry reports indicate that engineered quartz holds a significant lead in countertop preferences, with some sources suggesting over 40% of the overall countertop market preference and potentially over 45% of installations in North America (which includes Canada). For residential applications, quartz is reportedly the top choice for kitchen remodels. Average cost for quartz kitchen countertops in Ontario generally ranges between $75 and $150 per square foot, including materials and installation.
2. British Columbia (Modern Aesthetics & High-End Markets):
Known for its modern architectural styles and a strong luxury housing market, particularly in Vancouver and Victoria, British Columbia shows a high adoption rate of quartz. Its sleek appearance and performance align well with the province’s design sensibilities.
Usage: High-end residential kitchens and bathrooms, feature walls, and commercial spaces in tech and tourism sectors.
3. Quebec (A Blend of Tradition and Contemporary):
Quebec’s unique blend of historic charm and contemporary design sees quartz being used in both traditional remodels that seek durable, elegant surfaces and modern new constructions.
Usage: Kitchen and bathroom remodels in Montreal and Quebec City, as well as commercial fit-outs.
4. Alberta (Growing Residential & Commercial Sector):
With dynamic urban centres like Calgary and Edmonton experiencing population and economic growth, Alberta’s construction and renovation sectors are expanding, driving demand for premium materials like quartz.
Usage: New home builds, multi-family developments, and commercial offices.
5. The Prairies (Manitoba & Saskatchewan) & Atlantic Provinces:
While often smaller in scale compared to the larger provinces, the demand for quartz is steadily increasing in these regions as homeowners and commercial ventures seek durable, stylish, and low-maintenance solutions for their projects.
Usage: Residential kitchen and bath upgrades, and smaller-scale commercial projects.
Key Applications Across Canada:
Kitchen Countertops (Dominant): This remains the primary application, accounting for the largest volume of quartz sales. The demand for seamless designs, oversized islands, and unique veining patterns continues to drive this segment.
Bathroom Vanity Tops: The moisture and stain resistance of quartz make it a favoured choice for bathroom vanities in both residential and hospitality settings.
Backsplashes and Wall Cladding: Quartz is increasingly used for integrated backsplashes and accent walls, creating cohesive and high-impact design statements.
Commercial Applications: From high-traffic reception desks and bar tops in restaurants and hotels to durable surfaces in retail and office environments, quartz is a go-to for its resilience and professional appearance.
The Canadian market for countertops, including quartz, is projected to show significant growth, with engineered quartz poised to continue as the fastest-growing material segment.
With Canadian manufacturers like HanStone Quartz contributing to local supply chains, and global leaders like Caesarstone and Cambria maintaining strong presences with new companies like Quartz Trader operating in Canada. The future for quartz surfaces in Canada looks exceptionally bright. It’s a testament to a material that truly meets the diverse demands of Canadian life.
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